ABSTRACT
The COVID-19 pandemic has forced many brands to stop using cosmetic testers to avoid the risk of spreading the infection, jeopardising the future of cosmetic testing. Consequently, consumers must find alternative methods to conduct their information searches and, more importantly, the prospects of shopping online without going to the store to test the product. With the enormous prospects of social media cosmetic electronic word of mouth (eWOM), it is imperative to examine the influence of cosmetic eWOM on social media and for cosmetic marketers to understand the antecedents that result in cosmetic consumers making a purchase. The adapted information adoption model was validated through structural equation modelling based on 341 eligible surveys. The results confirmed that information quality, source credibility, information usefulness, and information adoption are the key antecedents in eWOM on Instagram when investigating purchase intentions in the colour cosmetic industry. This study is one of the pioneers in empirically testing the relationship between information quality and source credibility on information usefulness and, subsequently, the relationship between information usefulness, information adoption, and purchase intentions in a western market based on the cosmetic industry. These new insights provide practical implications for a cosmetic marketer, suggesting the key variables leading to purchase intentions in cosmetic eWOM, which can be utilised in marketing techniques.
ABSTRACT
In this article, we perform a thematic analysis of a sample of 70 #ButNotMaternity Instagram posts. #ButNotMaternity is a hashtag that emerged in the United Kingdom during the COVID-19 pandemic whereby the public, healthcare workers and campaigners shared experiences and concerns about pandemic maternity care restrictions and their disproportionate disadvantages for pregnant women. In the article, we analyse four themes that emerged from our thematic analysis – Individual experiences, loneliness and overcoming adversity, Voicing anger and absurdity, Mobilising anger and calls to action and Coordinated activism. Thinking about #ButNotMaternity in the context of ‘freelance feminism', our article has a twofold aim. First, we explore the concept of ‘freelance feminism' through #ButNotMaternity, asking to what extent this campaign draws from freelance tactics. Second, we use the hashtag to illuminate maternity inequality and modes of resistance during the COVID-19 pandemic. Through our thematic analysis, we argue that while ‘freelance feminism' might be becoming hegemonic as a dominant mode of organising feminist activism and resistance, inspired by Malik et al. (2020), we also showcase how creative campaigns are potential places where collective action, structural critique and resistance may emerge. [ FROM AUTHOR] Copyright of European Journal of Cultural Studies is the property of Sage Publications, Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)
ABSTRACT
Introduction: the restrictions of face-to-face access in many social spaces due to the Covid-19 pandemic have brought a great challenge to organizations to interact and meet the needs of their audience. The use of social media has proven to be an important strategy, Instagram being one of the most used. Thus, museums also had to adapt to this new reality. This case study aims to investigate the use of Instagram made by the Art Museum of the Federal University of Ceará as a tool for mediation of information in the period from March to April 2021. Method: an exploratory literature review, data collection in the museum's profiles on Instagram and application of a questionnaire were carried out. The approach was qualitative, with exploratory purpose, and uses the case study as a method. A convergent analysis of the collected data was carried out, developing a description of the phenomenon. Results: they present that Instagram was used as a recurring tool in the researched period and brought several positive results listed in the article for communication, interaction and fulfillment of the educational function of the Art Museum of the UFC with its users. Conclusions: museums, while equipment that enable the interaction of users with diverse cultures, have adapted to the conditions arising from the health crisis of Covid-19, which raises reflections of restructuring the role of such units while essential to the education of the individual. © 2023, Programa de Pos-Graduacao em Gestao da Informacao, Universidade Federal do Parana. All rights reserved.
ABSTRACT
OBJECTIVES: The COVID-19 pandemic has significantly affected the 2021 match application cycle as in person sub-internships and interviews have been halted. Given the abrupt change, we aimed to characterize the utilization of social media and virtual open house platforms by integrated vascular surgery residency programs for outreach and networking during the pandemic for the 2021 cycle. METHODS: A list of accredited integrated vascular surgery residency programs was compiled using the Electronic Residency Application Service (ERAS) website provided by the Academic Medical Colleges (AMC). The social media platforms Twitter, Instagram, and Facebook were queried for accounts associated with the training programs or their associated institutional vascular surgery divisions. Each discovered account was surveyed for date of creation as well as posts outlining virtual interactive events such as open houses, meet-and-greets, and virtual sub-internship opportunities. Slopes of the curves representing total account numbers and account numbers on each platform were compared from pre-COVID to current day using linear regression and t-statistics. RESULTS: There were 64 integrated vascular surgery residency programs participating in the 2021 match cycle. 70.3% (N = 45) of programs had a social media presence on at least one of the three platforms. 54.7% (N = 35) of programs had an associated Twitter account. 43.9% (N = 28) of programs had an associated Instagram account. Six (9.4%) programs were found on Facebook. The number of social media accounts significantly increased from March 2020 (37 vs 69, p < .001) to March 2021. CONCLUSIONS: Vascular surgery residency programs have significantly increased use of social media platforms over a 12-month period beginning in March 2020, indicating adaptation to the restrictions prompted by the pandemic.
ABSTRACT
Digital media is often understood as the primary platform to open up new social worlds for transgender men. The plethora of information from DIY videos on testosterone injections to daily transition vlogs has seen transgender men creating, developing, and curating themselves on digital platforms. This study focuses on the representation of Hong Kong trans men on digital media. The ongoing COVID pandemic has conjured up a wide array of cultural imaginations on the end of the world. Hong Kong has also long collected global imaginations of dystopia, cyberpunk, and science fiction. Under this larger context, I draw upon McKenzie and Patulny's (2021) notion of dystopia as "a process, a practice, a method of understanding and critiquing" to examine dystopian emotions among Hong Kong trans men through digital ethnographic fieldwork on Instagram and face-to-face in-depth interviews in 2020-2021. I argue that dystopia beliefs lay the groundwork for Insta-emotions to emerge, in overt and subversive ways, that speak to the resilience of transgender men.
ABSTRACT
PurposeThe purpose of this study is to examine how "homefluencers" sponsored posts on millennial consumers' purchase intention in the international marketing sphere can be impacted in the new normal by drawing on source credibility, parasocial interaction (PSI) and persuasion knowledge model (PKM) theory.Design/methodology/approachThis research applies structural equation modeling (SEM) and mediation analysis as the data analysis method using non-probability purposive sampling of a total of 217 local millennial Instagram and Facebook users, who have followed homefluencers sponsored posts in fashion-beauty, yoga-fitness and food sectors.FindingsBased on hypothesis testing, advertising recognition strongly mediates purchase intention with the indirect effects of expertise and trustworthiness than attractiveness.Research limitations/implicationsThis research extends the international marketing literature on source credibility, PSI, PKM and purchase intention theory in the new normal by proposing "Homefluencer's Endorsement Model for Purchase Intention" (HEMPI). Specifically, the mediating role of ad recognition of homefluencers sponsorship disclosure (#paidad, #sponsored), positively affects "change-of-persuasion meaning" on Instagram and Facebook, where research is rare.Practical implicationsThis research provides valuable suggestions for global brand owners, consumers and authorities of Instagram and Facebook to consider post-COVID consumer behavior highlighting homefluencers sponsored collaboration.Originality/valueThe authors have contributed to the use of the source credibility model and PSI to identify the antecedents in determining how the homefluencer's effective sponsorship disclosure can positively activate ad recognition on millennial consumers' purchase intention in a crisis period from an international standpoint with the practical implications in post-COVID.
ABSTRACT
BACKGROUND: COVID-19 severity is amplified among individuals with obesity, which may have influenced mainstream media coverage of the disease by both improving understanding of the condition and increasing weight-related stigma. OBJECTIVE: We aimed to measure obesity-related conversations on Facebook and Instagram around key dates during the first year of the COVID-19 pandemic. METHODS: Public Facebook and Instagram posts were extracted for 29-day windows in 2020 around January 28 (the first US COVID-19 case), March 11 (when COVID-19 was declared a global pandemic), May 19 (when obesity and COVID-19 were linked in mainstream media), and October 2 (when former US president Trump contracted COVID-19 and obesity was mentioned most frequently in the mainstream media). Trends in daily posts and corresponding interactions were evaluated using interrupted time series. The 10 most frequent obesity-related topics on each platform were also examined. RESULTS: On Facebook, there was a temporary increase in 2020 in obesity-related posts and interactions on May 19 (posts +405, 95% CI 166 to 645; interactions +294,930, 95% CI 125,986 to 463,874) and October 2 (posts +639, 95% CI 359 to 883; interactions +182,814, 95% CI 160,524 to 205,105). On Instagram, there were temporary increases in 2020 only in interactions on May 19 (+226,017, 95% CI 107,323 to 344,708) and October 2 (+156,974, 95% CI 89,757 to 224,192). Similar trends were not observed in controls. Five of the most frequent topics overlapped (COVID-19, bariatric surgery, weight loss stories, pediatric obesity, and sleep); additional topics specific to each platform included diet fads, food groups, and clickbait. CONCLUSIONS: Social media conversations surged in response to obesity-related public health news. Conversations contained both clinical and commercial content of possibly dubious accuracy. Our findings support the idea that major public health announcements may coincide with the spread of health-related content (truthful or otherwise) on social media.
ABSTRACT
The impact on perceived burnout experiences among university students from the intensification of social media use during the earliest phase of the COVID-19 pandemic is not yet fully understood. In total, 516 university students (430 females) in a midsized city in Ontario, Canada completed one online survey that explored student characteristics (i.e., personality, life satisfaction, perceived stress, and basic psychological needs) as well as frequency and perceived purpose of social media use. Approximately 80% indicated an increase in their social media use with iMessage/Text messaging, Instagram, and Snapchat being the three most frequently accessed platforms. Social media use was associated with higher levels of perceived stress, extraversion, satisfaction and frustration of psychological relatedness needs, and frustration of competence need. Most students (87%) reported experiencing burnout. Greater burnout was associated with individuals who reported higher perceived stress, scored high in extroversion, and greater use of Instagram. Overall, intensified social media use during the pandemic yielded both positive and negative outcomes.
ABSTRACT
The aim of this research is to determine how the first and second waves of the COVID-19 crisis had been managed through the official Instagram accounts of the Ministry of Health and Minister of Health Fahrettin Koca as well as which crisis response strategies were used more intensively. The research is limited from March 11, 2020 to March 11, 2021. Another limitation is Ministry of Health's and the Minister of Health's Instagram accounts were only examined within the framework of DiStaso et al.'s (2015) crisis response strategies (information- sympathy-apology). The research uses the quantitative content analysis technique. In line with the analyses, the Ministry of Health and the Minister of Health were determined to mostly have used visual posts in the form of photos+text in their official Instagram accounts regarding the first and second wave of the COVID-19 pandemic, and the posts both accounts made in the relevant process were mostly related to the pandemic. Among the crisis response strategies, the Ministry of Health and the Minister of Health were also determined to have used the information strategy the most, followed by the sympathy strategy in their official Instagram accounts regarding the first and second wave of the COVID-19 pandemic. Only one post regarding the apology strategy was determined to have been made on the Minister of Health's account during the second wave of the pandemic.
ABSTRACT
Social media use increased during the COVID-19 pandemic with platforms providing an important forum for communication and self-expression. In this study, we explore shifts in online posting behaviors and self-presentation following the onset of lockdown. Content analysis of active Instagram accounts (n = 73) was conducted for the 3-month period before and immediately following the start of lockdown in the UK, and compared to psychological well-being, social media dependency and motives for online self-presentation during lockdown. Changes in the nature of images and captions used by profile owners were found following the start of lockdown, with more selfies and throwback photographs of past events being posted. Images in contexts depicting users as 'social', and positive or explanatory message captioning decreased during lockdown. Limited evidence was found to support the hypothesis that images posted were predictive of psychological well-being in lockdown. More followers and the degree to which online portrayals represented 'real-self' appeared more critical to well-being during lockdown.
ABSTRACT
This study analyses the decisions made by current generations of young people (Millennials and Generation Z) as users of digital technologies for interpersonal communication through ICTs, describing the expressive characteristics they attribute to social networks (Instagram) and instant messaging (WhatsApp). A mixed method is used to approach the research: on the one hand, the application of a self-administered questionnaire, as a pilot study and development platform for qualitative research;on the other hand, ten group dynamics with national and international undergraduate and postgraduate university students from two Spanish universities, one public and one private. The results show that WhatsApp and Instagram are the main channels for communication and the shaping of digital identity, but their use changes depending on the needs, interlocutors, and services of the application. The representations linked to these applications for interpersonal communication are well differentiated and clear reasons are given for their preference and suitability to the interests of digital natives. Millennials and Centennials are linked to a digital culture of "resident" users (White and Le Cornu, 2011), although some differences are observed between both groups with regard to the uses they make of these applications. WhatsApp and Instagram are affected by the COVID19 experience and undergo important transformations.
ABSTRACT
This study explores self-reported narratives of Filipino professionals in a relationship (FPR) in terms of their online-dating practices. It examines how romantic alternatives are experienced and expressed through Instagram (IG) My Stories during the quarantine period brought about by the COVID-19 pandemic. Specifically, the present study aims to investigate the reasons and dynamics of IG-dating practices as well as how social media usage impacts romantic alternatives. The study hopes to fill the knowledge gap on the role IG dating plays in the various stages of online-dating practices during the quarantine period. The researchers analysed responses from two semi-structured interviews, six narratives or written responses, and follow-up email interviews with all eight FPR involved in this study. Findings indicate that compared to previous findings, the FPR did not regard being in IG as an important marker of their romantic and emotional relationships as it is merely their coping and surviving mechanism against boredom at the time of quarantining and their way of escaping and diverting their worries about the pandemic;hence, ending a relationship can take place at any stage in the form of "ghosting". Furthermore, IG's main activities such as posting, reacting, replying/ commenting, and chatting can initiate and maintain these romantic alternatives, and the primary motivation of the FPR to engage in IG dating concerns face-/self -presentation and negotiation. Finally, the term "quaranfling" is proposed to describe a phenomenon pertaining to a no-strings-attached flirting during quarantine, which is basically a casual romantic relationship. The current study may be a precursor to further investigations on quaranfling and whether online platforms (e.g., social media and dating apps) can be attributed to the growing number of relationship dilemmas (e.g., cheating and breakups) among modern-day couples not only in the Philippines but also in Asia Pacific.
ABSTRACT
Social media has changed the way we communicate and interact. Unsurprisingly, it has also changed how we teach and learn. Younger generations of learners have transitioned from traditional educational sources to digital ones. Medical educators need to adapt to trends in medical education and develop fluency in the digital methods used by medical learners today. This is part two of a two-part series on social media and digital education in neurology. This article provides an overview of how social media can be used as a teaching tool in medical education and provides an overview in which it is grounded. We offer practical strategies on how social media can promote lifelong learning, educator development, educator support, and foster educator identity with accompanying neurology-specific examples. We also review considerations for incorporating social media into teaching and learning practices and future directions for integrating these tools in neurology education.
ABSTRACT
Influencers are the main source of disseminated health-related content, and this content is also more accepted by the population compared to content disseminated by health institutions. The objective of this study is to determine the communication strategies and content that generate more engagement with users who follow health and pharmacy topics. We analysed six Instagram accounts of Spanish influencers related to science and health communication with more than 30,000 followers. We evaluated user interaction metrics, the type of content shared, and calculated the degree of engagement based on the number of followers and interaction with the content. The accounts with the highest degree of engagement, such as @Farmacia_enfurecida with 166,000 followers, an engagement of 3.7% of likes per publication and 0.91% in comments, are accounts with a smaller number of followers. Communication techniques such as health product sweepstakes are the most effective in achieving user interaction. Engagement is a determining variable in the impact of health-related content dissemination and is not necessarily linked to a greater number of followers;the profiles that use a greater number of reels and infographics are those with a higher engagement value.
ABSTRACT
The construction industry has been experiencing many occupational accidents as working on construction sites is dangerous. To reduce the likelihood of accidents, construction companies share the latest construction health and safety news and information on social media. While research studies in recent years have explored the perceptions towards these companies' social media pages, there are no big data analytic studies conducted on Instagram about construction health and safety. This study aims to consolidate public perceptions of construction health and safety by analyzing Instagram posts. The study adopted a big data analytics approach involving visual, content, user, and sentiment analyses of Instagram posts (n = 17,835). The study adopted the Latent Dirichlet Allocation, a kind of machine learning approach for generative probabilistic topic extraction, and the five most mentioned topics were: (a) training service, (b) team management, (c) training organization, (d) workers' work and family, and (e) users' action. Besides, the Jaccard coefficient co-occurrence cluster analysis revealed: (a) the most mentioned collocations were ‘construction safety week', ‘safety first', and ‘construction team', (b) the largest clusters were ‘safety training', ‘occupational health and safety administration', and ‘health and safety environment', (c) the most active users were ‘Parallel Consultancy Ltd.', ‘Pike Consulting Group', and ‘Global Training Canada', and (d) positive sentiment accounted for an overwhelming figure of 85%. The findings inform the industry on public perceptions that help create awareness and develop preventative measures for increased health and safety and decreased incidents.
ABSTRACT
Most admired and exotic tourist destinations around the globe are distress from challenges posed by overtourism, which in turn affect the well-being of nature and humans. The causes of overtourism are many but social media can be considered as the foremost reason for overtourism in the era of web 2.0. This chapter aims to address the role of social media in transforming the behavior of tourist by descriptive research approach using secondary sources of information collected from e-resources, journals, articles, and books. It has been concluded from the literature analysis that social media plays a tremendous part in transforming the behavior of tourist due to the craze of user-generated content like reviews, selfies, photographs, visuals, and lots more. A positive attempt has been made to suggest ways to combat overtourism. Tourist behavior has been changed due to the novel coronavirus. Impact of COVID-19 on overtourism has also been touched to provide insight. © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2021.
ABSTRACT
During COVID-19 lockdown many social media challenges captured the attention of users all around the world, and many online communities of practice used social media platforms for their daily interactions. On Instagram these communities gather around common interests through the platform's sociotechnical affordances. We examined the role that these features play in boundary maintenance processes and boundary crossing practices, analyzing posts from four online communities of practice (CoPs), who were bounded by their hashtags and shared an art recreation challenge that was popular on Instagram at the start of COVID-19 lockdown. We found that while some practices are shared across CoPs, boundary maintenance processes sometimes are not, and the boundaries of some of these CoPs are more permeable than others. Cultural differences, language, and script were critical for boundary maintenance regardless of the platform's visual affordances that served the boundary crossing practices. © 2023 IEEE Computer Society. All rights reserved.
ABSTRACT
This study focuses on how Netflix Spain harnessed Instagram to acquaint young people with its catalogue during the Covid-19 pandemic, with the sudden increase in OTT consumption. This led Netflix Spain to adapt its social media strategies and production release dates to a situation without parallel and in the face of intense competition. We analyze the messages during the state of alarm in Spain (from 15 March to 21 June of 2020), when Netflix was the most consumed OTT service. Netflix promoted recently released productions and used proximity strategies, both to GenZ and to Spanish audience, such as toning down with humor the daily problems of lockdown, using juvenile slang ("crush", "shipping"), referring to the habits of young people (taking selfies, sending audio messages) and using the social media of the cast of their most popular series, promoting them as "Netflix celebrities" and emphasizing their good-looks and sexual attractive. © 2023 Universidad Complutense de Madrid. All rights reserved.
ABSTRACT
The COVID-19 pandemic significantly influenced the purchasing behavior of consumers, who began to see in the tools available in the virtual environment the necessary allies to satisfy their consumption desires. Given the relevance achieved by the virtual environment, organizations began to explore more intensively the various digital platforms to enhance their reach to their customers. The traditional electronic commerce then evolved into what we call Social Commerce (S-commerce), which allowed a substantial increase in the way of interacting and promoting sales. Despite the limitations and incipient studies on how organizations use their strategies and explore digital media tools to leverage sales, it is perceived as relevant to understand how the process of joining these organizations to digital media and the influence they have passed to exercise in the reformulation of its strategies and business models. Focusing on the Instagram environment, the objective of this research is to characterize the sales strategies used by three female-owned enterprises, through Instagram, during the pandemic by COVID-19. As a methodological research strategy, the study of multiple cases was used. Three Brazilian female-owned enterprise were analyzed, being: a jewelry company, a women's adult footwear company and a beauty salon. The entrepreneurs responsible for the companies were submitted to a semi-structured questionnaire, which was conducted in loco. As a result, it was observed that the most used Instagram tools are feed resources, stories and metrics. On the other hand, the sales strategies most used by entrepreneurs were e-WOM, recommendations and feedbacks and, finally, encouraging user participation. In conclusion, it was noticed that both the entrepreneur and the company that wants to implement sales strategies in digital media, need to understand the functions and objectives of the set of tools made available by Instagram. Once the functionalities present in these resources are understood, entrepreneurs and managers can formulate their strategies in an assertive way, being more efficient in their commercial transactions, since the actions aim to promote involvement with the public that follows the business. Instagram proved to be a tool with great potential for business in the female sector. © 2022, Academic Conferences and Publishing International Limited. All right reserved.
ABSTRACT
The first half of 2020 proved to be very busy as Americans were forced to tackle two pandemics: COVID-19 and racism. While COVID-19 began in other countries before making its way to the U.S., the racial injustices that were taking place in the United States sparked unprecedented protests around the globe. The stay-at-home orders established due to the COVID-19 pandemic forced citizens to not only take a break, but to take inventory of the harsh realizations lived by African Americans every day. Three deaths of unarmed Black people (Ahmaud Arbery, Breonna Taylor, and George Floyd) over the span of a few months prompted a resurgence of the Black Lives Matter movement both online and offline. Although the deaths of Arbery and Floyd received much attention from the media, Taylor's death was not publicized nearly as much. The lack of media attention surrounding Taylor's death, in comparison to both Arbery and Floyd, illuminated the intersectional invisibility of Black women and their voices. Created for the purpose of amplifying the voices of Black women, Bozoma Saint John initiated the #SharetheMicNow campaign. This campaign suggested that relationships between White women of power and Black women are a step in the right direction in the fight for social justice. The goal of this chapter is to highlight how White women of celebrity stature allowed Black women activists and celebrities to take over their Instagram accounts for a day to discuss their social justice efforts and to share how others could get involved. Using a case study approach, this chapter will seek to reveal how the #SharetheMicNow campaign used technology to promote dialogue and collaboration during a time of heightened awareness of racial injustice. © 2022 Walter de Gruyter GmbH, Berlin/Boston. All rights reserved.